In today’s rapidly evolving digital landscape, social media has become a powerful tool for reaching families, caregivers, and communities with lifesaving injury prevention messages. This panel brings together physician-influencers, communication leaders, and organizational voices who have successfully leveraged social media platforms to share evidence-based pediatric injury prevention content. Panelists will explore their personal journeys into digital engagement, discuss strategies to amplify injury prevention messages, and provide insights on navigating the challenges of online spaces. Attendees will gain a deeper understanding of how to effectively use social media to promote injury prevention—whether as a content creator, collaborator, or amplifier. Panelists will highlight lessons learned, pitfalls to avoid, and ways to handle difficult online situations, while underscoring why pediatric injury prevention professionals cannot afford to ignore social media in today’s evolving environment.

1. Identify strategies for effectively engaging in social media to promote pediatric injury prevention messages.
2. Recognize common pitfalls and challenges of professional engagement on social media, including managing negative or harmful interactions.
3. Discuss opportunities for individual professionals and organizations to amplify pediatric injury prevention efforts through digital platforms.